与否
☉品牌以及产品设计
☉ 浙江杭州
☉2023.08-2024.4
与否是一个东方禅思所影响下产生的一个针对敏感肌肤的新国产护肤品牌，功效主义的一剂温柔是品牌背后的哲学体现。在与否工作期间，从0-1搭建起与否整个视觉风格体系以及后续延展内容，负责的是产品瓶器的设计和修改以及后续落地的跟进，同时针对产品拍摄提出视觉风格建议，以及负责产品的图文以及推送的排版。
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☉品牌以及产品设计
☉ 浙江杭州
☉2023.08-2024.4
与否是一个东方禅思所影响下产生的一个针对敏感肌肤的新国产护肤品牌，功效主义的一剂温柔是品牌背后的哲学体现。在与否工作期间，从0-1搭建起与否整个视觉风格体系以及后续延展内容，负责的是产品瓶器的设计和修改以及后续落地的跟进，同时针对产品拍摄提出视觉风格建议，以及负责产品的图文以及推送的排版。
“A consideration of "obedience" and "rules" is the purpose of this endeavor. Throughout our lives, we are bound by a variety of rules. In our families, schools, and communities, we claim that we play a role that is frequently masked by the term "obedience." Using the "zero-covid policy" as an illustration, the daily test conditions everyone to behave like Pavlov's dog. Even though everyone is aware that this behavior is not reasonable, social, or self-brainwashing, everyone will continue to engage in it because they believe it to be the best option.”
Here is the design I created for my master's thesis. The duration of this program is 10 weeks. Everything from pre-production planning and scheduling through constructing props and editing and scripting the short film was my responsibility. I had a lot of setbacks during this time, but I worked through them as fast as I could with the support of my supervisor, Tom, and I was able to complete the video and the book.
︎:https://youtu.be/-jAY3nAMWuk
Here is the design I created for my master's thesis. The duration of this program is 10 weeks. Everything from pre-production planning and scheduling through constructing props and editing and scripting the short film was my responsibility. I had a lot of setbacks during this time, but I worked through them as fast as I could with the support of my supervisor, Tom, and I was able to complete the video and the book.
︎:https://youtu.be/-jAY3nAMWuk
CHAOSHAN
☉Zine& Photography
☉ London
☉Ongoing
Life and death as a concept refer to the way people generally think about and feel about these two phases of existence. Where I came into the world, Chaoshan. Most people have a healthy perspective on dying and death. An annual funeral service is held in solemn celebration of the departed. It is a significant event in the community's history and a cultural celebration. Visitors are taught about the culture by paying respects to their ancestors. Ancestral rituals strengthen the bonds of family and bring the clan closer together. Together with photographer Eric Yao, I'm documenting the ways in which people approach and cope with death through photographs and written reflections for this project.
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☉Zine& Photography
☉ London
☉Ongoing
Life and death as a concept refer to the way people generally think about and feel about these two phases of existence. Where I came into the world, Chaoshan. Most people have a healthy perspective on dying and death. An annual funeral service is held in solemn celebration of the departed. It is a significant event in the community's history and a cultural celebration. Visitors are taught about the culture by paying respects to their ancestors. Ancestral rituals strengthen the bonds of family and bring the clan closer together. Together with photographer Eric Yao, I'm documenting the ways in which people approach and cope with death through photographs and written reflections for this project.
4 SPACE OBJECT
☉Branding Design
☉ Shenzhen, China
☉2021.03-2021.05
4 space object is a creative design brand independently founded by Chris, The team members are from architectural design, graphic design, product design, interactive design, and other professional areas, and work together to create a highly creative business space. For our first collaboration, Chris and I spent two days talking about the project's overall direction and settling on a concept before I began designing. By hearing the client out, I was able to come up with a logo and brand identity that not only satisfied her needs but also increased the likelihood that clients would buy from her at following shows by 40%.
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☉Branding Design
☉ Shenzhen, China
☉2021.03-2021.05
4 space object is a creative design brand independently founded by Chris, The team members are from architectural design, graphic design, product design, interactive design, and other professional areas, and work together to create a highly creative business space. For our first collaboration, Chris and I spent two days talking about the project's overall direction and settling on a concept before I began designing. By hearing the client out, I was able to come up with a logo and brand identity that not only satisfied her needs but also increased the likelihood that clients would buy from her at following shows by 40%.
OW-4 SPACE OBJECT
☉Posters and banners
☉ Shenzhen, China
☉2021.03-2021.05
This is a collection of the visual works I created when employed as a creative designer at 4 space studio, where I was tasked with expanding the brand's visual creative across several platforms. With the use of social media platforms, I attempted to discover what modern meant in the context of the brand's ideology by maintaining the brand's primary output (weekly social m updates, newsletter, and social creatives) consistent with the brand's primary visual language. The intent is to develop a common language that may unite individuals via shared experiences, positive interactions, and the power of shared meaning.
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☉Posters and banners
☉ Shenzhen, China
☉2021.03-2021.05
This is a collection of the visual works I created when employed as a creative designer at 4 space studio, where I was tasked with expanding the brand's visual creative across several platforms. With the use of social media platforms, I attempted to discover what modern meant in the context of the brand's ideology by maintaining the brand's primary output (weekly social m updates, newsletter, and social creatives) consistent with the brand's primary visual language. The intent is to develop a common language that may unite individuals via shared experiences, positive interactions, and the power of shared meaning.
