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	<title>shuohazel</title>
	<link>https://hazelshuo1999.com</link>
	<description>shuohazel</description>
	<pubDate>Sun, 08 Mar 2026 07:03:28 +0000</pubDate>
	<generator>https://hazelshuo1999.com</generator>
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		<title>Left Info Panel</title>
				
		<link>https://hazelshuo1999.com/Left-Info-Panel</link>

		<pubDate>Mon, 20 Feb 2023 21:16:28 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

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		<description>SHUO👽️



	
A graphic designer and visual communicator who has worked on a wide range of cross-disciplinary projects𓃈**** I am committed to pushing the boundaries of his field by adopting a holistic and non-dualistic view of graphic design, print, visual identity, and the evolving relationship between online media, traditional publishing, and visual communication𓁹𓁺

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		<title>insbaha</title>
				
		<link>https://hazelshuo1999.com/insbaha</link>

		<pubDate>Thu, 15 Jan 2026 11:42:38 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

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		<description>
	INSBAHA原色波塔
☉品牌线下视觉设计
☉ 浙江杭州珀莱雅化妆品股份有限公司
☉2025.6-2025.7
原色波塔INSBAHA是珀莱雅旗下偏年轻潮流的彩妆品牌，主打“源我本色”的自我态度和更敢玩色的未来朋克审美。负责原色波塔顽童正当夏线下快闪活动从视觉系统—现场体验—内容传播的全链路制作。输出KV与视觉规范,落地空间布置与周边物料;制定拍摄计划与分镜脚本,协助完成短视频内容发布素材,带动打卡传播与现场人流,收获一致好评。

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		<title>尼壳</title>
				
		<link>https://hazelshuo1999.com/38179336</link>

		<pubDate>Sat, 07 Feb 2026 07:23:44 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

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		<description>
	1nknsc尼壳
☉宠物护理品牌视觉更新
☉ 广州
☉2025.5-2025.9
主导 1nknsc 尼壳品牌视觉升级：完成品牌识别系统搭建与 Logo 设计，制定视觉规范并延展到新系列包装；拍摄方案升级以及线下店面陈设。同时推进多端口页面视觉/界面重设计（官网/电商/移动端），实现品牌一致性、信息层级优化与用户体验提升。

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		<title>Awaken Seeds惊时</title>
				
		<link>https://hazelshuo1999.com/Awaken-Seeds</link>

		<pubDate>Sat, 07 Feb 2026 07:34:21 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

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	Awaken Seeds惊时

☉品牌营销设计
☉ 浙江杭州珀莱雅化妆品股份有限公司
☉2025.5-2025.7
惊时源于惊蛰万物生长的生命力，依托珀莱雅上海研发中心，专注头皮微生态研究，以科研驱动功效，为中国人群提供更科学有效的洗护方案。「惊动 · 下一程」以毕业季为营销节点，围绕“出发”与“人生下一程”的主题展开，聚焦即将从校园迈入社会的大学毕业生群体。项目通过与这一人生转折阶段的人群建立情感连接，强化品牌年轻化表达，提升在年轻消费群体中的曝光度与好感度，并探索毕业季作为品牌重要营销节点的可能性。

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		<title>与否</title>
				
		<link>https://hazelshuo1999.com/36710082</link>

		<pubDate>Fri, 20 Sep 2024 07:15:30 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

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	与否
☉品牌以及产品设计
☉ 浙江杭州未可品牌管理有限公司
☉2023.08-2024.4
与否是一个东方禅思所影响下产生的一个针对敏感肌肤的新国产护肤品牌，功效主义的一剂温柔是品牌背后的哲学体现。在与否工作期间，从0-1搭建起与否整个视觉风格体系以及后续延展内容，负责的是产品瓶器的设计和修改以及后续落地的跟进，同时针对产品拍摄提出视觉风格建议，以及负责产品的图文以及推送的排版。



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		<title>新媒体</title>
				
		<link>https://hazelshuo1999.com/38242053</link>

		<pubDate>Sun, 08 Mar 2026 07:03:28 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

		<guid isPermaLink="true">https://hazelshuo1999.com/38242053</guid>

		<description>
	新媒体设计

☉推文设计&#38;amp;动态海报设计

☉2024.5-至今


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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ef831c0c0372fff9f22ff017a63343260304be8f52c7aa8654c61cb115057e1/4.jpg" data-mid="245754412" border="0"  src="https://freight.cargo.site/w/1000/i/0ef831c0c0372fff9f22ff017a63343260304be8f52c7aa8654c61cb115057e1/4.jpg" /&#62;
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	</item>
		
		
	<item>
		<title>4 SPACE</title>
				
		<link>https://hazelshuo1999.com/4-SPACE</link>

		<pubDate>Mon, 20 Feb 2023 21:16:28 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

		<guid isPermaLink="true">https://hazelshuo1999.com/4-SPACE</guid>

		<description>
	4 SPACE OBJECT

☉Branding Design☉ Shenzhen, China☉2021.03-2021.05

4 space object is a creative design brand independently founded by Chris, The team members are from architectural design, graphic design, product design, interactive design, and other professional areas, and work together to create a highly creative business space. For our first collaboration, Chris and I spent two days talking about the project's overall direction and settling on a concept before I began designing. By hearing the client out, I was able to come up with a logo and brand identity that not only satisfied her needs but also increased the likelihood that clients would buy from her at following shows by 40%.


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&#60;img width="1170" height="1452" width_o="1170" height_o="1452" data-src="https://freight.cargo.site/t/original/i/260a6b52581f4ceeec00c1ed1271b3681df396bc31c557f2498c6280120d932e/IMG_4170.jpg" data-mid="169101462" border="0"  src="https://freight.cargo.site/w/1000/i/260a6b52581f4ceeec00c1ed1271b3681df396bc31c557f2498c6280120d932e/IMG_4170.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Untitled</title>
				
		<link>https://hazelshuo1999.com/Untitled</link>

		<pubDate>Mon, 20 Feb 2023 21:16:28 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

		<guid isPermaLink="true">https://hazelshuo1999.com/Untitled</guid>

		<description>
	Untitled

☉Filmmaking&#38;amp;Book Design
☉ Goldsmiths, London
☉2022.09-2023.01“A consideration of "obedience" and "rules" is the purpose of this endeavor. Throughout our lives, we are bound by a variety of rules. In our families, schools, and communities, we claim that we play a role that is frequently masked by the term "obedience." Using the "zero-covid policy" as an illustration, the daily test conditions everyone to behave like Pavlov's dog. Even though everyone is aware that this behavior is not reasonable, social, or self-brainwashing, everyone will continue to engage in it because they believe it to be the best option.”Here is the design I created for my master's thesis. The duration of this program is 10 weeks. Everything from pre-production planning and scheduling through constructing props and editing and scripting the short film was my responsibility. I had a lot of setbacks during this time, but I worked through them as fast as I could with the support of my supervisor, Tom, and I was able to complete the video and the book.
︎:https://youtu.be/-jAY3nAMWuk

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</description>
		
	</item>
		
		
	<item>
		<title>CHAOSHAN</title>
				
		<link>https://hazelshuo1999.com/CHAOSHAN</link>

		<pubDate>Tue, 07 Mar 2023 16:57:41 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

		<guid isPermaLink="true">https://hazelshuo1999.com/CHAOSHAN</guid>

		<description>
	CHAOSHAN
☉Zine&#38;amp; Photography☉ London


Life and death as a concept refer to the way people generally think about and feel about these two phases of existence. Where I came into the world, Chaoshan. Most people have a healthy perspective on dying and death. An annual funeral service is held in solemn celebration of the departed. It is a significant event in the community's history and a cultural celebration. Visitors are taught about the culture by paying respects to their ancestors. Ancestral rituals strengthen the bonds of family and bring the clan closer together. Together with photographer Eric Yao, I'm documenting the ways in which people approach and cope with death through photographs and written reflections for this project.


&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d490d0b93f773579959669b27fa4ed0519a29d44c4172ced2e454e0cf193a18c/zine01.jpg" data-mid="170863531" border="0"  src="https://freight.cargo.site/w/1000/i/d490d0b93f773579959669b27fa4ed0519a29d44c4172ced2e454e0cf193a18c/zine01.jpg" /&#62;
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&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/9b6820238ff331d04e6b673a497c72dabad38d0f2118cb09b674e7934e74d464/zine05.jpg" data-mid="170863660" border="0"  src="https://freight.cargo.site/w/1000/i/9b6820238ff331d04e6b673a497c72dabad38d0f2118cb09b674e7934e74d464/zine05.jpg" /&#62;
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&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/785c0a3108cdc44c3419a45b2aebd95ffcc866bdb6952dbb7ec8628c7415dc60/zw01.jpg" data-mid="170893491" border="0"  src="https://freight.cargo.site/w/1000/i/785c0a3108cdc44c3419a45b2aebd95ffcc866bdb6952dbb7ec8628c7415dc60/zw01.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>others works for 4 space</title>
				
		<link>https://hazelshuo1999.com/others-works-for-4-space</link>

		<pubDate>Fri, 10 Mar 2023 23:34:50 +0000</pubDate>

		<dc:creator>shuohazel</dc:creator>

		<guid isPermaLink="true">https://hazelshuo1999.com/others-works-for-4-space</guid>

		<description>
	OW-4 SPACE OBJECT

☉Posters and banners☉ Shenzhen, China☉2021.03-2021.05
This is a collection of the visual works I created when employed as a creative designer at 4 space studio, where I was tasked with expanding the brand's visual creative across several platforms. With the use of social media platforms, I attempted to discover what modern meant in the context of the brand's ideology by maintaining the brand's primary output (weekly social m updates, newsletter, and social creatives) consistent with the brand's primary visual language. The intent is to develop a common language that may unite individuals via shared experiences, positive interactions, and the power of shared meaning.


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&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/29c9dc3dfc452edd753d94c541f29bf3901e71157f0d782a5166a86db887edb4/-1-14-.jpg" data-mid="171264804" border="0"  src="https://freight.cargo.site/w/1000/i/29c9dc3dfc452edd753d94c541f29bf3901e71157f0d782a5166a86db887edb4/-1-14-.jpg" /&#62;
&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/810efd460d0c87589a9aaaa977e72a0e9be61ff2e5b25f37f6bcbd816621b9a3/poster.jpg" data-mid="171264802" border="0"  src="https://freight.cargo.site/w/1000/i/810efd460d0c87589a9aaaa977e72a0e9be61ff2e5b25f37f6bcbd816621b9a3/poster.jpg" /&#62;
&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a94f1f6c94da5f630d838895deaa5b124dd442be59034fae4c3c6d4bbf4cf4d6/12111111.jpg" data-mid="171264803" border="0"  src="https://freight.cargo.site/w/1000/i/a94f1f6c94da5f630d838895deaa5b124dd442be59034fae4c3c6d4bbf4cf4d6/12111111.jpg" /&#62;
&#60;img width="902" height="720" width_o="902" height_o="720" data-src="https://freight.cargo.site/t/original/i/d9af9b0652384b705179e30bcdfc4797f405c4335d00b5384201e364c5e430fc/video-output-3561B44D-4D41-4DA9-B98E-42C21DE645B2.gif" data-mid="172208250" border="0"  src="https://freight.cargo.site/w/902/i/d9af9b0652384b705179e30bcdfc4797f405c4335d00b5384201e364c5e430fc/video-output-3561B44D-4D41-4DA9-B98E-42C21DE645B2.gif" /&#62;



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